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What Jeans Do Cowboys Wear: Best Deals on Cowboy Jeans

Last updated: November 28, 2023

By: Miles HenryFact Checked

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Ever wondered, ‘What jeans do cowboys wear?’ This article dives straight into the world of cowboy denim, showcasing the best and most popular choices for anyone looking to capture that authentic cowboy style.

At the forefront are Wrangler cowboy-cut original jeans, a top choice among rodeo competitors and ranch hands for their durability and classic look. We’ll also explore other popular options like Levi’s western cowboy jeans, providing insights into what makes these jeans stand out in the cowboy community.

Whether you’re dressing for a horse riding competition or just love the cowboy aesthetic, we’ll help you find the best deals on the jeans that define cowboy fashion. So, let’s get started and explore the styles that make a cowboy look the part.

Picture of a real cowboy wearing jeans

History and Significance of Cowboy Jeans

Cowboy jeans aren’t just a fashion statement; they’re a key part of American history and Western culture. Let’s gallop through time to understand where they came from and why they’re so important.

The Origins of Cowboy Jeans

The story of cowboy jeans begins in the late 1800s. Originally, cowboys wore a variety of pants, but none were tough enough for the harsh conditions of the Wild West. Then came along a game-changer: denim jeans. With their sturdy fabric, these jeans could withstand the rough-and-tumble life of cattle herding and horseback riding. The design was simple yet practical, featuring rivets at stress points for extra durability.

One of the earliest and most iconic brands to emerge was Levi Strauss & Co. They began producing denim jeans specifically for cowboys in the 1870s. These jeans were not just durable; they were also comfortable, making them an instant hit among cowboys.

Jeans in Cowboy Culture

Jeans quickly became more than just workwear; they symbolized the rugged, adventurous spirit of the American West. Cowboys, known for their bravery and independence, were often seen in these durable denim pants, reinforcing the association of jeans with toughness and endurance.

In Western movies and rodeos, jeans became a staple. They were worn by movie heroes and real-life cowboys alike, further cementing their status in popular culture. This connection between cowboy jeans and the Western lifestyle created a powerful image that resonated across America and beyond.

Today, cowboy jeans still hold a special place in Western culture. They represent a blend of history, function, and style. When you wear a pair of cowboy jeans, you’re not just wearing a piece of clothing – you’re donning a symbol of the enduring American cowboy spirit.

So, there you have it – cowboy jeans are more than just pants. They’re a piece of history, a symbol of resilience, and an essential part of the cowboy’s wardrobe. As we explore the different styles and brands in the next sections, remember the rich history that these jeans carry with them.

Best Cowboy Jeans

The Wild West may have been wild, but when it comes to jeans, cowboys are pretty loyal to a few tried-and-true brands. Let’s dive into some of the big names in the cowboy jean world and uncover what makes them stand out in a sea of denim.

Picture of Wrangler jeans which are the best cowboy jeans.
Wrangler Jeans

1. Wrangler Jeans

When the topic of cowboy jeans surfaces, Wrangler stands tall as an undeniable icon. Founded in the 1940s, this brand had a clear vision: cater to the rugged requirements of cowboys and rodeo stars.

Wrangler jeans, revered for their impeccable fit, especially in the saddle, have deeply embedded themselves into cowboy culture over the decades. A frequent question I encounter is, “Do real cowboys don Wranglers?”

To grasp this, consider that there are fundamentally three kinds of cowboys: those who labor on the fields, rodeo stars who dazzle in arenas, and the aficionados who embrace the cowboy aesthetic. Regardless of the category, a pair of Wranglers is often their go-to choice.

Diving into the details, Wrangler’s 5-pocket style seamlessly merges comfort with that quintessential Western flair. Highlighting their range, the Premium Patch collection showcases lightweight, pure cotton jeans tailored in the classic cowboy cut.

These straight-fit jeans serve as a versatile choice, fitting for both relaxed days and lively nights in the town. For those seeking jeans tailored for the rigorous demands of ranch life, Wrangler’s Riggs Workwear or Rugged Wear collection is a perfect fit.

On the other hand, if you’re leaning towards a modern twist with low-rise and stretchy denim, the Premium Patch collection also offers styles blended with 2% Lycra, ensuring flexibility while retaining that 98% cotton richness.

A distinct edge with Wrangler is the specificity in lengths they offer, simplifying the quest for a flawless fit. Not to mention the innovative designs constantly introduced under Wrangler’s 20X brand, always keeping things fresh and contemporary.

Most Popular Wrangler Cowboy Jeans

Picture of a new pair of Wrangler jeans.

Wrangler Original Men’s Cowboy Jeans

Made for real cowboys and the choice of real rodeo professionals, these Wrangler jeans are a must-have in your wardrobe if you wish to channel your inner cowboy. Classic denim is known to withstand the test of time and for its long-lasting durability. It is made with 100% cotton so that you can expect breathability and comfort all day long.

  • Designed for all-round comfort in the waist, thigh, and seat area
  • 100% cotton ensures breathability and superior comfort
  • Heavyweight cotton with felled seams offers long-lasting durability and also prevents chafing
  • 5-pocket style
  • Copper rivets
Picture of Levi's jeans.
Levis Jeans

2. Levi’s Jeans

Levi’s is globally recognized as a fashion hallmark, but its genesis is firmly rooted in rugged workwear. In the midst of the California Gold Rush in the late 1800s, Levi’s emerged as a beacon of durability, crafting steadfast pants for the hard-working miners.

This commitment to resilience soon found its way to the cowboy realm. Adapting to their unique needs, Levi’s introduced ingenious features, notably the rivets, ensuring added strength. Among their many offerings, the 501 jeans are celebrated, striking the right balance between panache and practicality, becoming an instant favorite in the cowboy circles.

As a testament to their universal appeal, many cowboys — myself included — have an unwavering loyalty to Levi’s. Their timeless design and undeniable durability make them a staple in not just my wardrobe but that of countless others in the cowboy community.

Keeping stride with contemporary demands, Levi’s continually refines its offerings. Their latest jeans integrate materials like elastane and Lycra, ensuring flexibility and making them an ideal choice for those always on the go.

Also Read: 10 of The Best Cowboy Boot Brands 

Most Popular Levi’s Jeans for Cowboys.

Here are my favorite Levi’s Jeans made especially for ranchers and cowboys:

Levi’s Western Fit Cowboy Jeans

Dress them up or play them down; these babies work it either way. Made with 74% cotton with 1% elastane, Levi’s Western Fit Cowboy jeans offer enough stretchability while keeping you from sliding in the saddle.

Here are some top features of these authentic cowboy jeans from America’s popular denim brand:

  • Combines style with rugged durability
  • Features bartack clipping guard for ease over boots
  • Engineered with strong technology for sturdiness
  • 3-point belt loops for wearing large belt buckles
  • Ergonomic pockets and reversed yoke for comfort

Each of these brands has contributed uniquely to the cowboy jean narrative, providing cowboys with quality, durability, and a dash of style. Whether it’s the rich history of Levi’s or the modern innovations of Ariat, cowboys have a range of choices that hold true to their heritage while also looking to the future.

Picture of Ariat Jeans.
Ariat Jeans

3. Ariat Jeans

Stepping into the modern age, Ariat brings a fresh perspective to cowboy jeans. Founded in the 1990s, they focus on integrating technology with tradition. With features like moisture-wicking and stretch fabric, Ariat jeans are designed for the contemporary cowboy who values comfort just as much as style.

Picture of Cinch cowboy jeans.
Cinch Jeans

3. Cinch Jeans

A comparatively newer name in the cowboy jean world, Cinch stormed onto the scene in the 1990s. Focusing on the modern cowboy, their jeans marry traditional designs with contemporary fits. Their tailored appearance, combined with their comfort, quickly made them a favorite among both rodeo stars and everyday ranch hands.

Picture of Lee cowboy jeans.
Lee Jeans

4. Lee Jeans

Lee’s journey began in the early 1900s, and they’ve always emphasized durability. Their jeans were initially popular among railroad workers, but it wasn’t long before cowboys recognized their value. With a classic cut and an enduring design, Lee jeans offer cowboys a touch of tradition in a rapidly changing world.

Picture of a cowboy wearing jeans.
Ariat Jeans

Key Features of Cowboy Jeans

Dressing like a cowboy isn’t just about looking the part. It’s about functionality and authenticity. Let’s mosey on down the list and explore what sets authentic cowboy jeans apart from your everyday denim:

a. High Rise Ever tried riding a horse with low-rise jeans? Let’s just say it’s not a comfortable experience. Cowboys spend a significant amount of time on horseback, and a higher rise ensures that their jeans don’t slip down. It gives them the coverage and comfort they need, especially when they’re bending, riding, or roping cattle.

b. Boot Cut If you’ve ever looked down at a cowboy’s feet, you’d notice those signature boots. The boot-cut design, which flares out slightly at the bottom, is not just for style. This unique cut allows the jeans to comfortably fit over the boots, ensuring ease of movement and preventing the jeans from bunching up.

Don’t forget to check out my guide on How to Wear Cowboy Boots with Jeans – A Man’s Guide.

Picture of wrangler cowboy jeans.

c. Durable Fabric The Wild West is not a place for delicate materials. Between the dust storms, cattle drives, and the rough-and-tumble nature of their work, cowboys need jeans that can stand the test of time (and terrain). That’s why genuine cowboy jeans are made from sturdy, durable denim.

d. Reinforced Seams Cowboys aren’t known for staying still. Whether they’re breaking a wild horse or mending fences, their activities demand a lot from their attire. Reinforced seams are the unsung heroes here, ensuring that the jeans can withstand the rigors of cowboy life without tearing at the seams.

e. Functional Pockets In the cowboy world, pockets are more than just places to stash your change. They need to be deep enough to hold essential tools and positioned for easy access even while riding. Authentic cowboy jeans have pockets designed with a cowboy’s needs in mind, making sure they’re both practical and functional.

In essence, cowboy jeans are a blend of style, tradition, and practicality. Every feature has a purpose, echoing the challenges and adventures of life in the saddle. So, when you slide into a pair, know that there’s a lot of thought and history stitched into every seam!

Also Read: 10 Most Comfortable Western Cowboy Boots for Flat Feet

Picture of me wearing Wrangler jeans and Chisos cowboy boots.
Wrangler jeans and Chisos cowboy boots

Best Deals on Cowboy Jeans

Finding the best deals on cowboy jeans can make all the difference, especially if you’re looking for quality without breaking the bank. Whether you’re a seasoned cowboy, a rodeo enthusiast, or just love the style, here’s how to snag great jeans at even better prices.

Seasonal Sales

Many retailers offer significant discounts during seasonal sales. Keep an eye out for:

  • End-of-Season Sales: Often, stores will clear out current stock before bringing in new collections, leading to substantial markdowns on cowboy jeans.
  • Holiday Sales: Black Friday, Cyber Monday, and post-Christmas sales are prime times to find great deals.

Online Stores

The digital world is a treasure trove for bargain hunters:

  • Official Brand Websites: Websites of popular brands like Wrangler and Levi’s often have sales sections where you can find discounts.
  • Online Retail Giants: Amazon, eBay, and Walmart offer a wide variety of cowboy jeans, often at competitive prices.
  • Fashion and Outdoor Retailers: Sites like Boot Barn and Sheplers specialize in cowboy attire and frequently run promotions and discounts.

Second-Hand Options

For those on a tight budget or looking for vintage styles:

  • Thrift Stores: Local thrift stores can be a goldmine for high-quality, gently used cowboy jeans.
  • Online Marketplaces: Platforms like Etsy or Poshmark often have unique finds at lower prices.

Recommended Retailers and Online Platforms

When hunting for the best deals, consider visiting:

  • Wrangler’s Official Website: Direct from the brand, you might find exclusive styles and discounts.
  • Levi’s Online Store: Keep an eye on their sales section for occasional markdowns.
  • Tecovas: They don’t just make comfortable boots; they also offer quality cowboy jeans.
  • Amazon: A vast selection with potential for great deals, especially during major sale events.
  • Boot Barn: Known for a broad range of cowboy jeans and frequent promotions.
  • Ariat: Known for the quality of their boots, they also make premium jeans.
  • Etsy: Ideal for unique or vintage finds, often at wallet-friendly prices.

Finding the best deals on cowboy jeans involves a mix of timing, choosing the right platforms, and a bit of bargain hunting. Whether you prefer new, vintage, or something in between, there’s a deal out there waiting for you. So keep these tips in mind, and you’ll be well on your way to owning the perfect pair of cowboy jeans without overspending.

What Jeans Do Cowboys Wear: Choosing Your Cowboy Jeans

Selecting the perfect pair of cowboy jeans involves more than just picking a style you like. It’s about finding jeans that fit well, are made from the right material, and suit your specific needs, whether you’re participating in a rodeo or just embracing casual cowboy style. Here’s how to make the right choice:

1. Consider the Fit

Fit is crucial when it comes to cowboy jeans. You want a pair that’s comfortable but also functional. Here’s what to look for:

  • Waist: Choose a waist size that fits snugly but not too tight. Remember, cowboy jeans are often worn higher on the waist than regular jeans.
  • Legs: Look for a relaxed fit through the legs for ease of movement, especially important if you’re going to be horseback riding.
  • Length: Ensure the jeans are long enough to cover your boots, even when you’re sitting on a horse.

2. Material Matters

The material of your cowboy jeans is key for both comfort and durability:

  • Denim Weight: Heavier denim is more durable and ideal for rigorous activities like ranch work or rodeo. Lighter denim might be more comfortable for casual wear.
  • Stretch: Some cowboy jeans offer a bit of stretch for extra comfort and mobility. This is particularly useful for active wear.

3. What Jeans Do Cowboys Wear: Tailoring Your Choice to Your Activities

Different cowboy activities call for different styles of jeans:

  • Rodeo and Ranch Work: Opt for heavy-duty jeans with reinforced stitching and possibly extra layers in high-wear areas. Durability is key here.
  • Horseback Riding: Look for jeans with a comfortable fit through the thigh and a higher rise to ensure comfort while riding.
  • Casual Wear: If you’re going for the cowboy look without the hard work, lighter denim with a bit of stretch and a stylish cut (like bootcut or straight leg) works well.

4. Tips for Selecting the Right Pair

  • Try Them On: If possible, try on different styles to see what feels best, especially if you’re going to be active in them.
  • Consider the Wash: Darker washes tend to look dressier, while lighter washes are more casual and show wear more quickly.
  • Check the Pockets: Make sure the pockets are deep enough for your needs. Pocket design can also add a touch of style.
  • Don’t Forget the Belt Loops: Make sure the belt loops are large enough for your favorite cowboy belts.

Choosing the right cowboy jeans involves considering the fit, material, and intended use. Whether you’re competing in a rodeo, working on a ranch, or just enjoying the cowboy style, there’s a perfect pair of cowboy jeans out there for you. Keep these tips in mind, and you’ll be well on your way to finding them.

Below is a comical YouTube video about what you need to wear to look like a cowboy.

YouTube video

Modern Interpretations & Trends

The allure of cowboy jeans, deeply rooted in American history and culture, has evolved over time, adapting to modern fashion trends and sensibilities. Let’s delve into the latest shifts and how pop culture continues to reshape the cowboy jeans landscape.

  1. Current Trends in Cowboy Jeans in Fashion
    • Slimmer Silhouettes: Gone are the days when cowboy jeans were exclusively baggy or relaxed fit. Now, there’s a surge in demand for slimmer and tailored versions, accommodating the modern man’s preference for sleeker profiles.
    • Distressed Look: Inspired by urban fashion, the worn-out and distressed look has made its way to cowboy jeans. These jeans appear as if they’ve seen many a rodeo, even if they’re brand new.
    • Varied Color Palettes: While traditional cowboy jeans typically come in classic indigo or deep blues, modern iterations are available in blacks, grays, and even lighter pastel shades.
    • Embroidery and Patchwork: Influenced by streetwear, some of the newer designs incorporate intricate embroidery and patchwork, adding an element of flair to the otherwise utilitarian apparel.
  2. The Influence of Pop Culture on Cowboy Jeans Styles
    • Celebrity Endorsements: Celebrities, from country singers to Hollywood stars, have been spotted donning cowboy jeans, propelling their popularity among the masses.
    • Movies & TV Shows: Films and series set in the American West or those with a modern cowboy narrative play a huge role in shaping perceptions about cowboy fashion. Each portrayal, be it classic or modern, introduces a new wave of enthusiasts to cowboy jeans.
    • Music Festivals: With events like Stagecoach and other country music festivals, attendees often dress the part. This has led to a fusion of traditional cowboy attire with contemporary festival fashion.
    • Fashion Weeks: High-end designers occasionally draw inspiration from cowboy aesthetics, blending them with avant-garde elements. Such interpretations bring cowboy jeans to global platforms, merging the rustic with the haute couture.

In essence, while the foundational spirit of cowboy jeans remains, the contemporary versions are a testament to their versatility and timeless appeal. Whether you’re a traditionalist at heart or a modern fashion aficionado, there’s a pair of cowboy jeans out there for you, waiting to make a statement.

Also Read: Best Bootcut Jeans for Women

Picture of me wearing wrangler jeans with a Tecovas snap shirt and Chisos boots.
Tevocas Shirt, Wrangler jeans, and Chisos cowboy boots.


In exploring ‘What Jeans Do Cowboys Wear,’ we’ve journeyed through the history, key features, and varied styles of cowboy jeans. From the rugged durability of Wrangler cowboy-cut originals to the comfort and style of Levi’s western options, there’s a pair for every cowboy activity and aesthetic.

Remember, the right cowboy jeans blend functionality with fashion, whether you’re in a rodeo arena or just love the cowboy look. We also covered how to find the best deals, ensuring you get quality without overspending.

Now that you’re equipped with this knowledge, it’s time to explore and find the cowboy jeans that resonate with your style and meet your needs. Saddle up and embrace the cowboy spirit with your perfect pair of jeans!

What jeans do cowboys wear? This picture of a cowboy riding a mule answers helps answer the question.


What color jeans do cowboys wear?

Cowboys usually wear blue, dark blue, or charcoal-wash jeans. The lighter wash jeans are no longer in vogue. You can go for medium-blue jeans for a daytime look and darker jeans for the evenings.

Why are cowboy jeans so stiff?

Cowboy jeans are meant to be stiff so they remain snug. It will be impossible to do the barn chores in baggy and loose jeans. Many of my friends heavily starch their jeans to keep them stiff.

How tight should cowboy jeans be?

Ideally, cowboy jeans should be snug – not too tight or loose. You should be able to wear them with or without a belt. For riding, you need stretchability, so the jeans should allow that.

Why did cowboys cuff their jeans?

Cowboys cuffed their jeans because they were often too long. They also cuffed their jeans for practical purposes- to keep personal belongings like cigarettes and tobacco in the cuff instead of the saddlebags. Also, in the 1950s, cuffing jeans became a fashion statement.

Why do cowboys wear big belt buckles with their jeans?

Cowboys typically wear big buckles to show off their accomplishments. For example, rodeo competitions often award a big buckle to the winners of each event. Big license-plate-sized belt buckles are the hallmark of cowboy attire, and many have significance.